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Aria Noir[editar]

Aria Noir is a Canadian luxury fashion retailer that sells a diverse collection of clothing and eyewear. It specializes in apparel manufactured from sustainably sourced materials, inspired by designs that tell impactful stories. The brand is rooted in originality and authenticity, establishing its unique space in the market through innovative offerings with a modern outlook. Aria Noir provides a selection of products that converges creativity and artistic expression. According to its ethos ‘By designers, for designers’, the company caters to clients with an eye for originality, relevance and purpose. In 2024, Aria Noir continues to engage in non-fungible token (NFT) minting of its products.

History[editar]

Aria Noir was started in 2021 by Pedro Ahava in Toronto, Canada. Since its introduction to public consumers, the label has been selling clothing and eyewear for men and women. The retailer celebrates its homeland’s diverse identity, paying homage to the vibrant cultural landscape through its creations. That being said, Aria Noir always draws inspiration from international philosophies and influences.

Products[editar]

Hygge, a Danish concept encompassing the essence of goodness, warm surroundings and contentment largely impacts product quality at the company. Unlike fast fashion brands that merely focus on aesthetics, Aria Noir prioritizes comfortable attire. Winter wear is made from 100% Peruvian baby Alpaca wool that is both sustainably sourced and processed. The goal is to ensure that the chosen fabric feels soft against the skin, instilling a sense of absolute comfort to the wearer. Aria Noir also relies on sacred geometry to create intricate patterns that pay tribute to ancient wisdom. Both clothing and eyewear embody symmetric harmony while showcasing simplistic designs. At its core, the brand makes powerful aesthetic statements through thoughtful reflections of art and culture. Aria Noir products also reflect societal relevance since the fashion retailer doesn't shy away from aligning with a lasting fashion vision.play between fashion, art, real estate, music, sustainability, altruism, and, ultimately, originality.

Brand Philosophy[editar]

Reportedly, Aria Noir’s philosophy is firmly based on the belief that clothing can communicate stories even words can’t fully convey. According to brand spokesperson, Vivian Ramírez, ‘words cannot capture the depth and nuance offered by the sensory experience of adorning yourself in clothing.

The self proclaimed tech-forward fashion retailer is actively redefining innovative fashion by utilizing non-fungible tokens. As a pioneer in the industry, Aria Noir is creating one of a kind experiences for individuals in the Metaverse. While the company is quite modern in its approach, it distances itself from the unreliable aspects of fast fashion. Instead, Aria Noir prides itself on upholding the importance of timeless elegance in fashion.

Music and Visual Art[editar]

Aria Noir has also released a self-produced music video putting Russian and Ukrainian artists center stage. A combination of intentional lyrics and striking visuals explore themes of self-authentication, individuality and empowerment. The music production offers great insight into the label’s identity. It pushes the narrative that clothing serves as a medium of self-expression, through which the wearers can tell their own unique story.

Materials and Sustainability[editar]

Aria Noir’s commitment to quality over quantity positions it as a brand that's conscious about its manufacturing. The brand’s material sourcing is driven by ethical policies. Despite the prevalence of mass production in the industry, Aria Noir brings the focus back to ‘modern perfectionism’. A concept that highlights the high quality benchmarks to achieve the best possible results. Verily, attention to detail is a hallmark of the manufacturing process.

For its winter wear, the brand uses 100% baby alpaca wool from Peruvian Andes. Compared to traditional types of fibers, the Alpaca variety is soft and warm. It also boasts incredible hypoallergenic benefits and retains its condition for exceptionally long. Through such material sourcing, Aria Noir participates in the economic development of the area. Since all farming processes are ethical, this also adds to the community’s ongoing efforts toward sustainability.

Also in line with the company’s approach to sustainable production, Aria Noir exhibits ethical gold mining practices. It has ownership of a portion of the artisanal gold mines in the area. Therefore, all eyewear products with gold fittings and embellishments are backed by a strict commitment to environmental conservation.

The brand continues to be recognized for compliance with Peru’s evolving regulations for gold mining. Aria Noir abstains from the use of mercury during its harvest and also participates in ongoing mining initiatves spearheaded by the local government.

Further reading[editar]

References[editar]

Website: https://www.arianoir.com/